Many enterprises are leveraging data analytics to increase customer engagement or track marketing campaigns. Russab Ali, a founder of a data-driven digital marketing agency, spoke with Upside recently about this work.
- By James E. Powell
- October 17, 2016
Now that companies must keep a larger amount of unstructured data, they're looking for ways to leverage it, opening the door for a paradigm shift in analytics. Here are three predictions about the development of analytics over the next few years.
- By Kon Leong
- October 14, 2016
A new research paper points to a growing "digital divide" between digital leaders and laggards, finding that digital leaders outperform digital laggards even among similar firms.
- By Steve Swoyer
- October 13, 2016
Venkat Viswanathan is the cofounder and chairman of LatentView Analytics. He spoke to us about what it's like to be the leader of an analytics company and about the role of the analyst.
- By James E. Powell
- October 13, 2016
Thomas Jepsen's company helps connect homeowners and contractors. Jepsen spoke with Upside recently about his work
- By James E. Powell
- October 11, 2016
New TDWI research uncovers three of the most significant drivers behind current and planned use of cloud computing for BI and analytics.
- By David Stodder
- October 10, 2016
There are many lessons from the Great Yahoo Data Breach, including six steps your enterprise should take to minimize risks or respond when a breach is identified.
- By Brian J. Dooley
- October 10, 2016
Tom Smith, principal consultant with Insights From Analytics, spoke to Upside about his work helping enterprises analyze data and why all enterprises should be talking to their customers.
- By James E. Powell
- October 7, 2016