Level: Beginner to Intermediate
Prerequisite: None
Are you struggling to become a data-driven organization? According to recent surveys, 80% of respondents report that their biggest challenges are human—culture, people, process, or organization—not technology. Don't let these challenges hold you back from realizing the full potential of your data!
In this class, Julia Bardmesser will show you how to join the dots between data capabilities and business outcomes, using real-world case studies. You will also learn techniques for non-technical storytelling, so you can convert deeply technical subjects like master data management into concepts that business stakeholders can easily grasp.
You Will Learn
- How to position data as a profit-enabler versus a support, back-office, or technology function
- How to identify and address the key cultural, organizational, and process barriers that prevent companies from becoming truly data-driven, going beyond just technical solutions
- Techniques for connecting data initiatives directly to business value and ROI, allowing you to build compelling business cases for data investments based on real-world case studies
- Methods for translating complex technical concepts like data governance, master data management, and data quality into business-friendly language that resonates with stakeholders
- Strategies for fostering a data-driven culture across different departments and levels of your organization, including approaches for gaining executive sponsorship
- Methods for measuring and communicating the impact of data initiatives, ensuring continued support and investment from stakeholders
Geared To
- Business leaders
- Data leaders
- Product leaders
- Data stewards
- Data professionals facing challenges in communicating the importance of data programs to business stakeholders