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TDWI Transform 2025

San Diego | Aug. 18–22

Course Description

M6A Data Science and Generative AI: Leveraging Best Practices and Avoiding Pitfalls

August 18, 2025

9:00 am - 12:15 pm

Duration: Morning

Level: Intermediate to Advanced

Prerequisite: None

Stephen Brobst

Managing Partner

Sampo Technologies & Systems

Data science is the key to business success in the information economy. This masterclass will teach you about best practices in deploying a data science capability for your organization. Stephen Brobst will discuss the necessary skill sets for a successful data scientist and the environment that will allow them to thrive. He will draw a strong distinction between “data R&D” and “data product” capabilities within an enterprise and speak to the different skill sets, governance, and technologies needed across these areas. Best practices in choosing AI/ML approaches will be discussed, along with pitfalls related to model bias, training set selection, goal setting, and model half-life management.

You Will Learn

  • How to innovate using data science in the age of AI and machine learning
  • The most common mistakes made when performing advanced analytics
  • How to deploy data lake, data R&D, and data product capabilities within your organization
  • Machine learning, deep learning, and generative artificial intelligence and which use cases work best for which techniques

Geared To

  • Data scientists
  • Citizen data scientists
  • Power users
  • BI analysts
  • Business and data analysts
  • Solution architects
  • Big data architects
  • Data warehousing specialists
  • Business and IT leaders
  • Analytics project managers
  • Analytics program managers

Register Online

Rest easy—online registrations for this conference are secure. Our secured server environment keeps your information private.

TDWI Transform 2025 San Diego

Hilton San Diego Bayfront Hotel
1 Park Blvd
San Diego, CA 92101
August 18–22