Prerequisite: None
Dipanjan Nag
Director, Master Data Strategy and Governance
Juniper Networks
In this session, Nag will examine how he developed customer data strategies across two diverse companies, highlighting the unique business drivers that shape these strategies. He will introduce a comprehensive framework that can serve as the foundation for developing a customer data strategy, emphasizing that businesses may prioritize different aspects based on their specific needs.
Key topics include:
- Building blocks of customer data strategy
- Master data management as a driver for business success
- The growing importance and influence of data privacy for customer data strategy
- The importance of close partnerships across business functions