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CASE STUDY: The Analytics Transformation - The Disney Story

February 12, 2019

Prerequisite: None

Teddy H. Benson

Director of Data Integration


From pixie dust and theme parks to blockbuster movies, the Walt Disney Company has journeyed from a determined start-up animation studio to a worldwide entertainment juggernaut. In this session, come join us as we talk about the future of analytics within the department of Revenue and Profit Management inside the Walt Disney Company. We chronicle the department’s humble beginnings to support vendor solutions for resort yield management to its status as a trusted developer of custom analytics solutions for clients as diverse as ABC, ESPN, The Walt Disney Studios, Disney Cruise Line, and more.

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