Prerequisite: None
Data on companies and contacts is constantly evolving—people change jobs, businesses grow, and new titles emerge. Without a strategy to manage these shifts, organizations risk working with outdated, inaccurate data, leading to lost deals, duplicate outreach, and diminished trust.
Join us for this session with ZoomInfo’s Tara McLaughlin, senior data advisor, as we explore the impact of data decay and where to focus your efforts to future-proof your data foundation. We will highlight key insights on data change frequency and the six essential data points you need across companies and contacts to maintain accurate and effective outreach.
Finally, we will discuss the future state of data management, including up-to-date insights, provide best practices for data standardization for go-to-market strategies, and give you actionable steps to prep your data for AI-driven initiatives.
Join this session to:
- Understand the rate of data decay and its impact on sales and marketing success
- Identify the six essential data points for effective engagement
- Enhance go-to-market efficiency with strategies for data standardization
- Properly prepare your data for AI-driven automation and insights