Keith McCormick
Bodily Professor of Analytics
Darden School of Business
Keith McCormick is a highly accomplished professional consultant, mentor, and trainer, having served as keynote and moderator at international conferences focused on analytic practitioners and leadership alike.
Keith has built predictive analytics models since the 1990s utilizing popular industry advanced analytics solutions such as IBM SPSS Statistics, IBM SPSS Modeler, KNIME, and other popular open-source machine learning tools. He’s also authored seven books on the effective use of predictive analytics software and techniques.
He has guided organizations to establish highly effective analytical practices across industries, including the public sector, media, marketing, healthcare, retail, finance, manufacturing, and higher education.
Keith currently serves as the 2025-2026 Bodily Centennial Professor of Analytics at the Darden Business School, University of Virginia. Keith also is a contributing author to LinkedIn Learning where his courses have accumulated over one million learners.