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TDWI Transform 2025

San Diego | Aug. 18–22

Course Description

M6A Data Science and Generative AI: Leveraging Best Practices and Avoiding Pitfalls

August 18, 2025

9:00 am - 12:15 pm

Duration: Morning

Level: Intermediate to Advanced

Prerequisite: None

Stephen Brobst

Managing Partner

Sampo Technologies & Systems

Data science is the key to business success in the information economy. This masterclass will teach you about best practices in deploying a data science capability for your organization. Stephen Brobst will discuss the necessary skill sets for a successful data scientist and the environment that will allow them to thrive. He will draw a strong distinction between “data R&D” and “data product” capabilities within an enterprise and speak to the different skill sets, governance, and technologies needed across these areas. Best practices in choosing AI/ML approaches will be discussed, along with pitfalls related to model bias, training set selection, goal setting, and model half-life management.

You Will Learn

  • How to innovate using data science in the age of AI and machine learning
  • The most common mistakes made when performing advanced analytics
  • How to deploy data lake, data R&D, and data product capabilities within your organization
  • Machine learning, deep learning, and generative artificial intelligence and which use cases work best for which techniques

Geared To

  • Data scientists
  • Citizen data scientists
  • Power users
  • BI analysts
  • Business and data analysts
  • Solution architects
  • Big data architects
  • Data warehousing specialists
  • Business and IT leaders
  • Analytics project managers
  • Analytics program managers

Register Online

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