Enterprises want to use data science and machine learning to increase their marketing ROI. One new player is a predictive account-based marketing company called Prophyts.
- By Lindsay Stares
- June 20, 2017
We are headed toward a future populated with AI and machine learning, where machines take on more of the work people have traditionally done. What does that mean for the business analytics professional?
- By William McKnight
- June 20, 2017
The prospect of chief machine learning officers, the future trends affecting data integration and cloud computing, and the problems with storing all data indiscriminately.
- By Lindsay Stares
- June 15, 2017
Migrating to the cloud can be simplified by data virtualization.
- By Ravi Shankar
- June 15, 2017
Data visualizations are a great way to look at movement over time -- whether you’re modeling animals, vehicles, or people.
- By Lindsay Stares
- June 14, 2017
Alternatives to hiring a data scientist, how data science is changing public relations, and free courses to learn about data science.
- By Lindsay Stares
- June 13, 2017
In improving analytics, we often focus on obtaining more powerful platforms and bigger data. We neglect the second half of the equation: the abilities of our business users.
- By William McKnight
- June 12, 2017
Because there are many ways in which blockchain can be implemented, it is important to evaluate the security of individual uses.
- By Brian J. Dooley
- June 8, 2017