Marketing professor Andrew Stephen sees two primary problems with the way most companies handle social media analytics: a lack of data-driven assessment and social contagion.
- By Steve Swoyer
- October 12, 2016
How many types of enterprises benefit from democratized BI, how to improve marketing with data storytelling, and how to find strong narratives to drive your data visualizations.
- By Quint Turner
- October 12, 2016
Why you need a culture that values information security, how data cataloging can help organize data lakes, and how to attract data scientists with a great job description.
- By Quint Turner
- October 11, 2016
When two companies merge, are their products or services different enough to justify separate existences? Researchers are using social media analytics to answer these types of questions.
- By Steve Swoyer
- October 11, 2016
Thomas Jepsen's company helps connect homeowners and contractors. Jepsen spoke with Upside recently about his work
- By James E. Powell
- October 11, 2016
New TDWI research uncovers three of the most significant drivers behind current and planned use of cloud computing for BI and analytics.
- By David Stodder
- October 10, 2016
Tom Smith, principal consultant with Insights From Analytics, spoke to Upside about his work helping enterprises analyze data and why all enterprises should be talking to their customers.
- By James E. Powell
- October 7, 2016
The data warehouse still has a big part to play in the way companies develop, deliver, and consume analytics. Data scientist James Bird and his team built a forecasting application based on a mix of open source software and an existing data warehouse.
- By Steve Swoyer
- October 7, 2016