Marketing is evolving from communication to the masses to communication to the one. By using a recommendation engine, you can determine the next best step for each customer journey and use that to increase customer loyalty and revenue.
- By Troy Hiltbrand
- February 3, 2017
Chatbots are all the rage because of their easy-to-use interface for end users. Several tech giants have opened platforms that allow companies across all industries to take advantage of this technology as a front end for their business intelligence systems.
- By Troy Hiltbrand
- January 3, 2017
Digital business thrives on the effective use of information, but analysis is only part of the equation. The right information must reach the right decision makers in a timely and effective manner to drive business success.
- By Troy Hiltbrand
- November 17, 2016
In a world of information overload, analytics professionals have to focus on delivering consumable analytics. Visualizations and alert systems allow users to more easily consume and use data.
- By Troy Hiltbrand
- October 4, 2016
Machine learning is a hot topic today and businesses around the world are using it to gain a competitive advantage. It is not a magical technology, rather the application of time-tested statistical practices to common business processes.
- By Troy Hiltbrand
- September 16, 2016
Amazon's Aurora may close the gap between spreadsheets and full-blown RDBMSs for large enterprises.
- By Troy Hiltbrand
- July 22, 2016
Organizational needs are changing, and data professionals are rethinking what they really need from an analytics database. With a whole new group of leading NoSQL databases, there are alternatives for storing and managing data.
- By Troy Hiltbrand
- July 19, 2016
With the popularity of data science, schools around the world are training students in the necessary technical capabilities. In addition to these skills, future data scientists need certain personality traits to be successful.
- By Troy Hiltbrand
- June 13, 2016