Social listening uses technology to facilitate communication over social media channels. It allows companies to scale up their customer care programs using data integration and natural language processing capabilities.
- By Troy Hiltbrand
- March 30, 2017
Marketing is evolving from communication to the masses to communication to the one. By using a recommendation engine, you can determine the next best step for each customer journey and use that to increase customer loyalty and revenue.
- By Troy Hiltbrand
- February 3, 2017
Chatbots are all the rage because of their easy-to-use interface for end users. Several tech giants have opened platforms that allow companies across all industries to take advantage of this technology as a front end for their business intelligence systems.
- By Troy Hiltbrand
- January 3, 2017
Digital business thrives on the effective use of information, but analysis is only part of the equation. The right information must reach the right decision makers in a timely and effective manner to drive business success.
- By Troy Hiltbrand
- November 17, 2016
In a world of information overload, analytics professionals have to focus on delivering consumable analytics. Visualizations and alert systems allow users to more easily consume and use data.
- By Troy Hiltbrand
- October 4, 2016
Machine learning is a hot topic today and businesses around the world are using it to gain a competitive advantage. It is not a magical technology, rather the application of time-tested statistical practices to common business processes.
- By Troy Hiltbrand
- September 16, 2016
Amazon's Aurora may close the gap between spreadsheets and full-blown RDBMSs for large enterprises.
- By Troy Hiltbrand
- July 22, 2016
Organizational needs are changing, and data professionals are rethinking what they really need from an analytics database. With a whole new group of leading NoSQL databases, there are alternatives for storing and managing data.
- By Troy Hiltbrand
- July 19, 2016