Read how KPIs give necessary context to big data, how Koverse promises an effective data lake in 30 days, and what 5 data governance mistakes to avoid in your big data project.
- By Quint Turner
- July 1, 2016
Today learn how American Express came to use big data in a big way, how AI applications can help with cybersecurity, and how to build new data sets for machine learning or other advanced analytics.
- By Quint Turner
- June 29, 2016
Learn how to leverage your company's data to drive new revenues, reimagine business processes, improve the customer experience, and comply with new and growing regulatory requirements.
- By Stan Christiaens
- June 27, 2016
Now you understand behavioral analytics, and you can distinguish between individuals sharing a single customer account. How can you use this information for business advantage?
- By David Loshin
- June 23, 2016
Learn a simple strategy for any enterprise to implement data-driven decision making, five steps for preparing for a data breach before it happens, and the implications of recent improvements in voice recognition.
- By Quint Turner
- June 23, 2016
When multiple customers use one account, it can cause problems for your predictive models. Use behavioral analytics to separate the personas and improve your customer service.
- By David Loshin
- June 22, 2016
Even an advanced CRM system can break down when one customer profile is capturing the attributes and behaviors of more than one real individual.
- By David Loshin
- June 21, 2016
Over the years, CRM tools have evolved from simple customer databases into increasingly more sophisticated tools for engagement, but the growing amount of customer data brings new challenges.
- By David Loshin
- June 20, 2016