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TDWI Upside - Where Data Means Business

Practical Data Science


Data Digest: DIY Data Scientist, Attracting Young Employees with Analytics, and Using Analytics to Improve Your Bottom Line

Use public data on social media websites and learn how to become a data scientist! Plus, how to attract millennials through analytics and how to use business analytics improve your financial picture.

Data Storytelling and Persuasion

A new survey tackles a topic that's captivated thinkers from Aristotle to Jane Austen to Dale Carnegie: persuasion. Persuasion is a device -- a skill -- used in all human interactions. In many cases, it's the reason for human interaction: we communicate, we collaborate, we tell stories in order to persuade.

Do You Need Deep Learning?

The analytics industry is buzzing about the concept of deep learning. What is it and how is it different from predictive analytics? More important, do businesses need it to be successful?

Data Digest: Solving the ETL Crisis, Analytics Downfall, Data Quality and Marketing

Limitations of ETL and how to get around them, plus big data project failure due to miscommunication among employees and how bad data quality prevents good marketing automation.

The Story Beyond the Visual

Decision makers seek meaning in their information, hoping to achieve wisdom to incorporate into their decisions.

Six Validation Techniques to Improve Your Data Quality

Boost the data quality of your data warehouse with six practical techniques.

Data Digest: Focus on Data Visualizations

Overcoming common data visualization pitfalls, pretty pictures aren't enough for effective visualization, and how to craft a persuasive data presentation.

Putting Big Data to Work for Railroad Safety

Canadian National Railway puts big data to work keeping its system safe.

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