Deploying a Unified Data Stack: Powering Scale with Composability and AI
Webinar Speaker: James Kobielus, Research Fellow
Date: Wednesday, February 26, 2025
Time: 9:00 a.m. PT / 12:00 p.m. ET
Enterprises are increasingly centralizing customer data in modern cloud-based platforms for real-time applications and AI. Today’s cloud-based customer data platforms provide a strong competitive advantage by enabling superior customer service, streamlined operations, multichannel experience personalization, and better target marketing.
In this webinar, TDWI research fellow James Kobielus will discuss how modern organizations are deploying a unified data stack with composable customer data platforms to support enterprise-wide initiatives while elevating governance, pipeline efficiency, and scale.
Kobielus will be joined by Nitay Joffe from ActionIQ and Luis Alonso from HP for a discussion of the following topics:
- Best practices to identify the optimal cloud data platform architecture for acquiring, cleansing, enriching, analyzing, and activating customer data
- How HP leverages modern customer data platforms to unlock the value of all their customer data in their lakehouse
- Strategies for marketing data scientists to extract maximum value from first-party customer data to mitigate the growing risks of third-party cookie deprecation
- Tactics to ensure quality, consistency, and privacy when managing customer data (B2C & B2B) across federated platforms operated by different business units
Guest Speakers
Nitay Joffe
VP of Architecture
Uniphore
Luis Alonso
Head of Customer Data Strategy & Engineering
Global Marketing Data Sciences
HP
Date: February 26, 2025
Time: 9:00 am PT
James Kobielus