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TDWI Articles

Contributor: Jill Dyché


Jill Dyché is an acknowledged speaker, author, and blogger on the topic of aligning IT with business solutions. As the Vice President of SAS Best Practices, she speaks, writes, and blogs about the business value of analytics and information.

Prior to being acquired by SAS in 2011, Jill was a partner and co-founder of Baseline Consulting, where she combined the roles of best-practice expert, industry gadfly, key client advisor, and all-around thought leader. At both firms, she has led client strategies and market analysis in the areas of data governance, business intelligence, master data management, CRM, and big data.

Jill has counseled executive teams and boards of directors on the strategic importance of their information investments. Executives from companies including Charles Schwab, Verizon, and Microsoft have relied Jill’s counsel for data strategy planning and execution.

Jill’s first book, e-Data (Addison Wesley), has been published in eight languages. Her book, The CRM Handbook (Addison Wesley), is the bestseller on the topic. With Evan Levy, Customer Data Integration (John Wiley and Sons) was the first book on the topic of master data management and discussed managing data as a strategic asset. Jill has contributed to a range of other books and her work has been featured in leading publications including Computerworld, CIO Magazine, the Wall Street Journal, the Chicago Tribune, the Harvard Business Review blog, Forbes.com, and Newsweek.com.

Her latest book, The New IT: How Technology Leaders Enable Business Strategy in the Digital Age, profiles executives from companies including Comerica, Brooks Brothers, Mylan Pharmaceuticals, Canadian Tire, Union Bank, Mandalay Resort Group, Men’s Wearhouse, and Toyota Financial Services, highlighting the roles they played in transforming IT and driving strategy.

Jill is a featured speaker at industry conferences, university programs, and vendor events. She judges several best practices awards, is a member of the Society of Information Management, and is on the faculty of TDWI.

 


All articles by Jill Dyché


Strategy and Your IT Archetype

IT leaders who put strategy into practice make an IT organization indispensable.

Why Your Corporate Strategy and IT Strategy Must Be In Sync

IT organizations that deliberately enable corporate strategy have five important advantages over those that focus solely on technology delivery.

What Not To Do When You Launch Thought Leadership

Here are three mistakes to avoid when you launch a thought leadership program.

Everybody's Talking: The Vegas Buzz

Jill offers advice to three people she met at random at TDWI Las Vegas.

Do You Need a Chief Data Governance Officer?

Do you need a chief data governance officer or a chief data officer? Here are three questions that will help you decide.

The (Changing) Rules for Data Governance Success

Jill looks back at advice she gave in 2008 and discovers much of it is still relevant. Here's an update for 2019.

Measuring the Chief Data Officer

CDOs have unique skills. Here are five KPIs with which to measure their performance.

5 KPIs to Measure Your Chief Analytics Officer

How well is your chief analytics officer doing? Here are five of the most important metrics to monitor.

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