Contributor: Mark Madsen
Mark Madsen is president of Third Nature, a technology consulting and market research firm focused on business intelligence, data integration, and data management. Mark is an award-winning architect and former CTO whose work has been featured in numerous industry publications. He is a principal author of Clickstream Data Warehousing (John Wiley & Sons, 2002) and frequently speaks at conferences and writes about business intelligence and emerging technology.
All articles by Mark Madsen
Are you considering swapping one technology or solution for another? That may be a wise move, but be sure you aren’t basing your decision on dangerous (and mistaken) assumptions.
- By Mark Madsen
- March 25, 2016
Ignore the hype surrounding big data. What's really important is to learn about the new models for data processing that big data is bringing so you can plan rather than react.
- By Mark Madsen
- January 22, 2013
Are we building new information delivery systems for a future that isn't there?
- By Mark Madsen
- September 6, 2011
By investing in a strategy of goal-setting, measurement, and adjustment, government agencies can turn social media from a random, trendy exercise into an accurate, effective initiative that can support their larger organizational strategies and goals.
This article originally appeared in the issue of .
This article originally appeared in the issue of .